Haiii! Do call me Ayep, I'm a brand and social advocacy designer whose work bridges commercial design and social impact. For nine years in the industry working for agency, corporate and non profit, I have produce work for a wide range of clients including brand identity, event branding, email marketing and advertising.

My journey from Malaysia to the UK reshaped how I think about design. I've grown interest in using design to question systems and social norms, expose bias, and humanise complex ideas through storytelling. Through design, I love to invites audiences to look closer, uncover meaning, and engage critically with the surrounding. My personal advocacy work can be seen at @helloayep instagram.

When I'm not designing, I like to read study and data books or taking a walk in nature or also book and cafe hunting! I also like to imagine what if I have financial means to learn skydiving, riding horses in the mountain and practice archery? For now, I'm still stuck in front of my laptop :D