Hai, I'm Ayep, a creative designer! With over 6 years of experience in digital and print, I’ve worked with all kinds of teams, had my designs featured in newspapers, and successfully pitched designs that resonate with audiences and achieve business goals.

My journey from Malaysia to the UK reshaped how I think about design. I’ve grown passionate about using design to question systems, expose bias, and humanise complex ideas.

Today, I design with both clarity and conscience, staying curious and always looking for fresh ways to tackle design challenges. I believe design work should lives between purpose and practicality, where a brand’s voice is honest and not just loud :)